6:30 pm
AI Infrastructure for Commerce — Scaling Intelligent, Data‑Driven Systems
Khaled Hashem 
Mohamed Elmasry 
Mostafa Elnahhas 
Mohamed Negm +1 Cairo · AI & Emerging Tech
Agentic Commerce — The Future of AI‑Driven Buying
Saturday 26 September · 4:30 pm – 5:15 pm
Examine how AI agents are transforming product discovery and purchasing through real-world applications, while addressing trust, governance, and the evolving role of merchants and marketplaces.
With
Moderator Mohammed Fathy Head of Cyber security, RTG Robusta Technology group 
Ali Hesham Associate, Keheilan Asset Management Mohamed Elmasry Founder, Tactful.AI 
Tarek Taha Co-Founder and CPTO, Amtaar 
Belal Zahran Chief Revenue Officer, Foodics Next on this stage
Khaled Hashem Mohamed Elmasry Mostafa Elnahhas Mohamed Negm +1 7:15 pm
Beyond Content: How Data & Technology Are Changing the Creative Economy
Sherin Wafaai 
Youssef Kamal 
Islam Adel 
Ahmed Abdelatif 8:00 pm
Where Are the Real Esports Businesses in Egypt?
Khaled Mahfouz 
Ehab Gharib 
Samer Wagdy 
Ahmed Abdelaal +2