8:00 pm
Where Are the Real Esports Businesses in Egypt?
Khaled Mahfouz 
Ehab Gharib 
Samer Wagdy 
Ahmed Abdelaal +2 Cairo · Creative Economy & Heritage
Beyond Content: How Data & Technology Are Changing the Creative Economy
Saturday 26 September · 6:30 pm – 7:15 pm
As media and creative businesses become increasingly data-driven, how are brands, agencies, creators, and platforms using technology to create more relevant content, understand audiences, and drive better outcomes?
With
Moderator Sherin Wafaai Project Manager & UX Lead, TPP Intelligence 
Youssef Kamal Director of Data, People Of Data 
Islam Adel CEO & Co-Founder of TPP Group 
Ahmed Abdelatif Digital Infrastructure Development Consultant Next on this stage
Khaled Mahfouz Ehab Gharib Samer Wagdy Ahmed Abdelaal +2