Mohamed Elmasry

In 2016, I founded Tactful in Cairo with Mohammad Fouad Hassan, while still at ARM. Over the next six years we built a CX infrastructure platform from scratch: 60+ engineers, $5M+ in R&D, enterprise customers across MENA including Elaraby Group, valU, Fairmont, and Address Hotels. We didn't build a chatbot. We built the five-layer stack beneath every customer interaction. The sale (2022 – 2024) Destiny (later rebranded Dstny), a European business communications group, acquired Tactful. The partnership brought European distribution, enterprise credibility, and a perspective I could not have gained from the inside. By the end of it, I knew what Tactful's next chapter needed: full founder autonomy to pursue the agentic CX vision. Coming back (early 2024 – present) In early 2024, Mohammad and I reacquired full ownership. In February 2026, we closed a $1M Pre-Series A. The platform is seeing 100x growth. We are building with the clarity that only comes from having done it once before. “I bought my company back because the best version of it hadn't been built yet.”