Shereen Aggour

A CX-focused growth marketing strategist and fractional CMO with over 20 years of experience in building and scaling brands across the Middle East, Europe, and the United States. I specialize in helping startups and SMEs unlock sustainable growth through brand strategy, marketing frameworks, and customer experience alignment.Throughout my career, I held key leadership roles in both global corporations and boutique consultancies. I served as Marketing Director at Inchora UK, where I led brand and customer acquisition strategies for a leading insurance group. At Vodafone Egypt, she drove national marketing campaigns and digital transformation projects that significantly improved customer acquisition and retention. In the United States, I worked with Affinity Consultants, advising European SMEs on entering and growing in the US market through tailored marketing strategies and brand positioning.

As the founder of eBound Consultants, I also help mission-driven startups and SMEs create brand-led growth strategies that align their marketing, CX, and business models for long-term impact.

I am an active startup mentor and trainer, collaborating with accelerators and ecosystem enablers conducting workshops and one-on-one sessions cover go-to-market strategy, brand building, customer journey mapping, and investment readiness — all delivered in a hands-on, actionable format.

Certifications: Stanford University (Startup Launch & Innovation), Columbia Business School (Customer Experience Strategy), UCLA (Brand Management), and is a CIM Certified Marketing Professional. With a background in engineering and a passion for purpose-driven business, I blend strategic clarity with creative problem-solving and execution support.