# Mona Arslan

Head of Digital & Assistant Professor of Marketing · AASTMT · Egypt

Page: https://techne-summit-concept.pages.dev/speakers/mona-arslan

Dr. Mona Arslan is an Assistant Professor of Marketing & Media at the Arab Academy for Science, Technology and Maritime Transport (AASTMT), where she also serves as Head of Digital Content, leading the institution's digital content strategy and production. She holds a PhD from the University of Hull, UK (2020) and has served as a Development Specialist on a USAID and IU Indianapolis program in Cairo.
Her research centers on marketing, digital communications and consumer behavior in Egyptian and Arab market contexts. Through her Arslan Trust Triad framework, she has guided brands, corporations, and NGOs in building credibility and authentic positioning. Her international teaching spans AASTMT, Marywood University, Roehampton, and Coventry.
Dr Arslan is a Global Shapers alumna with the World Economic Forum and has spent over 12 years with Rotary International.Looking ahead, she aims to bridge research with actionable industry practice, empowering organizations to foster deep stakeholder trust through strategic, impact-driven communication.

## Sessions at Techne Summit 2026

- [The Brand Beyond the Ad: Building Consumer Businesses in the Age of Disruption](https://techne-summit-concept.pages.dev/agenda/the-brand-beyond-the-ad-building-consumer-businesses-in-the-age-of-dis.md): Sat 3 Oct, 5:15 pm – 5:30 pm, The Great Hall, Alexandria
- [Content That Earns Trust: Turning Strategy into Credibility](https://techne-summit-concept.pages.dev/agenda/content-that-earns-trust-turning-strategy-into-credibility.md): Mon 5 Oct, 5:50 pm – 6:50 pm, Multipurpose Room - Workshops A, Alexandria