# Medhat Yassin

Executive Vice Chairman · Mori International · Egypt

Page: https://techne-summit-concept.pages.dev/speakers/medhat-yassin

Medhat Yassin is a distinguished strategic business transformation consultant, serial entrepreneur, and business mentor with over 30 years of experience across diverse commercial domains, including marketing, brand development, business development, and sales. He has advised and collaborated with more than 450 local and international brands, delivering measurable growth, strategic expansion, and successful market positioning.

## Sessions at Techne Summit 2026

- [Scaling Without the Overhead: How Modern Businesses Build Lean, High-Performance Operations](https://techne-summit-concept.pages.dev/agenda/scaling-without-the-overhead-how-modern-businesses-build-lean-high-per.md): Sat 26 Sept, 2:45 pm – 3:30 pm, Ghurnata - Andalus Stage, Cairo
- [Brand Building in a Performance-Obsessed World](https://techne-summit-concept.pages.dev/agenda/brand-building-in-a-performance-obsessed-world.md): Sat 26 Sept, 7:15 pm – 8:00 pm, Ghurnata - Terrace Stage, Cairo
- [Business Transformation: From Diagnosing the Problem to Driving Growth](https://techne-summit-concept.pages.dev/agenda/business-transformation-from-diagnosing-the-problem-to-driving-growth.md): Sat 3 Oct, 3:45 pm – 4:00 pm, Small Theater, Alexandria
- [The Technology Is Ready. Are We? - Leading Organizations Through the AI Transformation](https://techne-summit-concept.pages.dev/agenda/the-technology-is-ready-are-we-leading-organizations-through-the-ai-tr.md): Sat 3 Oct, 5:45 pm – 6:15 pm, Small Theater, Alexandria
- [Business Transformation: Reshaping Your Company Before the Market Forces You](https://techne-summit-concept.pages.dev/agenda/business-transformation-reshaping-your-company-before-the-market-force.md): Sat 3 Oct, 7:50 pm – 8:50 pm, Lecture Room, Alexandria
- [Built in Chaos: Building and Scaling When the Rules Keep Changing](https://techne-summit-concept.pages.dev/agenda/built-in-chaos-building-and-scaling-when-the-rules-keep-changing.md): Sun 4 Oct, 4:00 pm – 4:45 pm, Techne Arena, Alexandria
- [Data Is the New Operating System: How Startups Make Smarter Decisions](https://techne-summit-concept.pages.dev/agenda/data-is-the-new-operating-system-how-startups-make-smarter-decisions.md): Mon 5 Oct, 2:50 pm – 3:30 pm, Closing Stage, Alexandria
- [Meet & Greet: Medhat Yassin](https://techne-summit-concept.pages.dev/agenda/meet-and-greet-medhat-yassin.md): Mon 5 Oct, 4:30 pm – 5:00 pm, Meet & Greet, Alexandria