Mazen DRAZ

Entrepreneur & Brand Builder

Mazen Draz is an Egyptian entrepreneur and brand builder with a strong focus on branding, marketing, consumer behavior, and building modern consumer businesses. His experience spans business operations, education, marketing, and entrepreneurship, giving him a perspective that connects creative brand thinking with the practical realities of building and scaling a company.

He is a co-founder of Waqtun, an Egyptian watch and lifestyle brand built around the concept of time, ambition, and personal progress. From its positioning and visual identity to its content strategy, community building, product storytelling, and launch campaigns, Mazen has been closely involved in shaping Waqtun as a brand rather than simply a watch company.

Waqtun approaches marketing through storytelling and community, creating a world around the idea of “time” before focusing on the product itself. The brand targets a new generation of ambitious consumers and uses design, cultural references, limited releases, collaborations, and community-led marketing to establish a distinctive identity in the market.

Beyond Waqtun, Mazen works across brand strategy, marketing, operations, and business development, with a particular interest in how strong brands can create communities, shape consumer behavior, and turn products into cultural ideas.