Mahmoud Taema

mahmoud Taema is a senior retail and e-commerce executive with more than 25 years of experience leading digital transformation, omnichannel growth, and commercial strategy across the retail and consumer goods sectors in the Middle East. He currently serves as E-Commerce Director at Spinneys Egypt, where he leads the company's digital commerce strategy, online growth, customer experience, marketplace partnerships, and last-mile innovation initiatives. Under his leadership, Spinneys continues to accelerate its digital transformation journey, expanding online operations, enhancing customer engagement, and scaling new fulfillment and instant delivery models. Prior to joining Spinneys, Mahmoud held leadership positions across several leading regional and international organizations, including L’azurde Group, Electrolux, and Zanussi, where he successfully built and scaled e-commerce businesses across multiple markets including Egypt, Saudi Arabia, and the UAE. Throughout his career, Mahmoud has been passionate about leveraging technology, data, and customer-centric innovation to drive sustainable growth and competitive advantage. His expertise spans e-commerce strategy, omnichannel retail, digital marketing, customer acquisition and retention, loyalty programs, operational excellence, last-mile delivery, and business transformation. Mahmoud is a frequent speaker on digital commerce, retail innovation, customer experience, and the future of e-commerce in the region. He is particularly interested in how AI, personalization, data-driven decision making, and evolving consumer behavior are reshaping the future of retail.