7:40 pm
Amr Bassiony is a Creative Director with over 20 years of experience turning challenges into ideas, concepts, and experiences. His career spans advertising, branding, events, and experiential design across Egypt and the Middle East, where he has led creative teams and developed work across a wide range of industries.
Throughout his career, Amr has been particularly interested in the thinking behind the idea — how we move beyond the obvious, look at problems from different angles, and make unexpected connections that lead to stronger ideas.
He believes creativity is not about waiting for inspiration or having a special talent. It is a way of thinking that can be practiced, developed, and deliberately applied. At the heart of his approach is a simple belief: good ideas don't just happen — they are made.