# Amir Hassan

Group Director of eCommerce, Elsewedy Electric · Elsewedy Electric

Page: https://techne-summit-concept.pages.dev/speakers/amir-hassan

Results-driven Marketing, Media, and E-Commerce Leader with 17 years of experience driving growth through strategic marketing planning, E-Commerce enablement, media buying, and digital transformation. Proven experience in multi-regional leadership roles across Middle East, Turkey, and Africa. Led cross-functional teams to enable E-Commerce growth to contribute 46% of topline revenue and achieving a 116% CSG while boosting multi-market profitability across 10+ regional markets. Passionate about AI-driven marketing, first-party data strategy, and shoppable touchpoints. Recognized for building innovative growth marketing initiatives and fostering collaboration with regional and global teams.

## Sessions at Techne Summit 2026

- [From AI Features to AI‑First Commerce Businesses](https://techne-summit-concept.pages.dev/agenda/from-ai-features-to-ai-first-commerce-businesses.md): Sat 3 Oct, 1:55 pm – 2:40 pm, Small Theater, Alexandria