Ahmed Assem

Architect with more than 25 years of experience, holding PME in sustainable building engineering and EDGE Expert and he is the founder of ICONIC Engineering Consultancy in 2014, blending design excellence with practical engineering and sustainable practice.

Ahmed built broad experience across leading firms and consultancies, developing a deep understanding of stakeholder needs and project delivery.

ICONIC was launched to express a distinctive consultancy vision characterized by strong, clean lines and comfortable modern aesthetics, with a focus on offices, retail, and public buildings. Ahmed leads multidisciplinary teams to produce innovative, technically robust solutions that shift client mindsets toward practical yet memorable design.

In 2021 his leadership was highlighted when the Schneider Electric Headquarters achieved ID+C LEED v4 Gold with 70 points — an unprecedented result for an Egyptian consultant and a market milestone for sustainable workplace design. Ahmed combines rigorous project management, contract and technical review expertise, and a collaborative approach to deliver buildings that are efficient, elegant, and future-ready across the Middle East