Sherif Shalaby

Dr. Sherif Shalaby is a creative technologist, filmmaker, and Co-Founder & CMO of Big Move Agency, a 360° creative and marketing company operating across Egypt and the MENA region.

With over 15 years of experience across brand strategy, integrated campaigns, media production and emerging creative technologies, he has led work for Vodafone, PepsiCo, Mars, HEKMA, inDrive, InstaPay and other regional and multinational brands.

His practice sits at the intersection of strategy, visual storytelling and generative AI, helping organizations turn emerging technology into commercially relevant creative systems. He is a Creative Partner to selected AI platforms and was selected among 300 creators worldwide by Wonder Studios for his work in AI-driven storytelling and virtual production.