Hilda Louca is Partner & Managing Director of Converted, a next-generation AdTech and marketing automation platform helping businesses grow through AI-driven advertising and data intelligence. Converted is building the digital commerce infrastructure of the MENA region, serving over 5,000 businesses across Egypt and Saudi Arabia, and expanding regionally through its Pay, Orders and Leads product lines. Prior to Converted, Hilda founded MITCHA, Egypt's leading multi-brand fashion marketplace, which was acquired by Converted. She has been recognized by Forbes Middle East among the 100 Most Powerful Businesswomen for two consecutive years (2023, 2024), and serves as a Shark on the first season of Shark Tank Egypt.
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