Built in Chaos: Building and Scaling When the Rules Keep Changing

In the MENA region, chaos is not the exception, it is the operating environment.

Founders are building companies amid shifting markets, disrupted supply chains, and constant uncertainty. Yet many are not just surviving, they are adapting faster, making sharper decisions, and finding unexpected opportunities inside disruption.

“Built in Chaos” brings together founders and operators to share real, unfiltered experiences of building and scaling in unstable conditions. The conversation goes beyond theory to focus on what actually works on the ground: how decisions are made under pressure, how teams stay focused, and how disruption can become a driver of growth.

At its core, this panel explores one question: how do you build something lasting when nothing around you is stable?