# When to Build In‑App vs On Channels

- Event: Techne Summit Cairo 2026
- When: Saturday, 26 September 2026, 6:30 pm – 6:45 pm (Cairo time, GMT+3)
- Where: Ghurnata - Terrace Stage, Ghurnata, Cairo
- Track: Capital & Growth
- Page: https://techne-summit-concept.pages.dev/agenda/when-to-build-in-app-vs-on-channels
- Calendar: https://techne-summit-concept.pages.dev/agenda/when-to-build-in-app-vs-on-channels.ics

As commerce fragments across owned apps, messaging platforms, and third-party marketplaces, brands face a critical architecture decision: where should the buying experience actually live? help teams decide when to invest in native app experiences versus meeting customers where they already are.

## Speakers

- [Barak Samir](https://techne-summit-concept.pages.dev/speakers/barak-samir.md), Head of Product RTG, RTG Robusta Technology Group (Moderator)
- [Karim Mansour](https://techne-summit-concept.pages.dev/speakers/karim-mansour.md), Product Lead, Dubizzle, Dubizzle