BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Techne Summit//Agenda//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:When to Build In‑App vs On Channels
BEGIN:VEVENT
UID:30418c041acf83b17ea4b23d380b0221@technesummit.com
DTSTAMP:20260926T153000Z
DTSTART:20260926T153000Z
DTEND:20260926T154500Z
SUMMARY:When to Build In‑App vs On Channels
LOCATION:Ghurnata - Terrace Stage\, Ghurnata\, Cairo
DESCRIPTION:With Barak Samir\, Karim Mansour.\n\nAs commerce fragments ac
 ross owned apps\, messaging platforms\, and third-party marketplaces\, br
 ands face a critical architecture decision: where should the buying exper
 ience actually live? help teams decide when to invest in native app exper
 iences versus meeting customers where they already are.\n\nhttps://techne
 -summit-concept.pages.dev/agenda/when-to-build-in-app-vs-on-channels
URL:https://techne-summit-concept.pages.dev/agenda/when-to-build-in-app-v
 s-on-channels
CATEGORIES:Capital & Growth
END:VEVENT
END:VCALENDAR