# The Rise Of The Pet Economy: Egypt’s Next Consumer Market

- Event: Techne Summit Cairo 2026
- When: Sunday, 27 September 2026, 7:45 pm – 8:15 pm (Cairo time, GMT+3)
- Where: Ghurnata - Andalus Stage, Ghurnata, Cairo
- Track: Capital & Growth
- Page: https://techne-summit-concept.pages.dev/agenda/the-rise-of-the-pet-economy-egypt-s-next-consumer-market
- Calendar: https://techne-summit-concept.pages.dev/agenda/the-rise-of-the-pet-economy-egypt-s-next-consumer-market.ics

Egypt’s pet industry is moving beyond traditional veterinary clinics and pet shops into a broader ecosystem spanning healthcare, technology, e-commerce, insurance, data and investment.
With millions of pets across the country, the sector faces significant infrastructure gaps from identification and registration to vaccination, access to healthcare and digital records. At the same time, new technologies, digital commerce and emerging pet-focused financial products are creating opportunities to build a more connected and scalable market.
This panel brings together leaders from veterinary healthcare, pet commerce and pet technology to explore what it will take to transform Egypt’s fragmented pet market into a structured, technology-enabled and investable pet economy.
The discussion will explore the evolution of veterinary care, the changing digital pet consumer, the role of technology and pet data, affordability and insurance, registration and public health, and whether pet-tech can emerge as a meaningful investment category.

## Speakers

- Menna El Kotb, Television Presenter, Panorama TV (Moderator)
- [Omar Ellaithy](https://techne-summit-concept.pages.dev/speakers/omar-ellaithy.md), Managing Partner & Co-Founder BabyFit & CEO Petfast
- Ahmed Nabarawy, Owner, British Animal Hospital
- Dina Zorkany, CEO & Managing Director, Leona Pet Plan