# The Growth Equation: From Business to Scale

- Event: Techne Summit Alexandria 2026
- When: Saturday, 3 October 2026, 8:15 pm – 8:30 pm (Cairo time, GMT+3)
- Where: The Great Hall, Bibliotheca Alexandrina, Alexandria
- Track: Startup Innovation
- Page: https://techne-summit-concept.pages.dev/agenda/the-growth-equation-from-business-to-scale
- Calendar: https://techne-summit-concept.pages.dev/agenda/the-growth-equation-from-business-to-scale.ics

Scaling a business takes more than a great idea. It requires a clear business model, strong execution, and the ability to turn early traction into sustainable growth.
In this fireside chat, Zeyad Elhadary, founder of Naydin shares the business decisions behind scaling two brands, from identifying market opportunities to building teams and strengthening operations. The conversation explores the realities of growth, the challenges founders face, and what it takes to build businesses with long-term potential.

## Speakers

- [Ann Adham](https://techne-summit-concept.pages.dev/speakers/ann-adham.md), Professor of Marketing, ESLSCA University (Moderator)
- [Zeyad Elhadary](https://techne-summit-concept.pages.dev/speakers/zeyad-elhadary.md), Founder, Naydin