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X-WR-CALNAME:The Brand Beyond the Ad: Building Consumer Businesses in the
  Age of Disruption
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UID:6bd015d06f2f8cac4830d80f30a282e2@technesummit.com
DTSTAMP:20261003T141500Z
DTSTART:20261003T141500Z
DTEND:20261003T143000Z
SUMMARY:The Brand Beyond the Ad: Building Consumer Businesses in the Age 
 of Disruption
LOCATION:The Great Hall\, Bibliotheca Alexandrina\, Alexandria
DESCRIPTION:With Mona Arslan\, Ahmed Salem.\n\nConsumer brands are operat
 ing in a market where attention is fragmented\, consumer behaviour is cha
 nging rapidly\, and technology is reshaping how people discover\, engage 
 with\, and buy from brands.\nThis fireside explores how established consu
 mer businesses can move beyond traditional advertising to build stronger\
 , more relevant relationships with their audiences. The conversation will
  look at how data\, technology\, changing consumer behaviour\, and new ap
 proaches to brand building are influencing everything from consumer insig
 ht and product development to communication and customer engagement\, and
  what it takes for established brands to remain relevant in a rapidly cha
 nging market.\n\nhttps://techne-summit-concept.pages.dev/agenda/the-brand
 -beyond-the-ad-building-consumer-businesses-in-the-age-of-dis
URL:https://techne-summit-concept.pages.dev/agenda/the-brand-beyond-the-a
 d-building-consumer-businesses-in-the-age-of-dis
CATEGORIES:Creative Economy
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