# Tech PR 101: How to Maintain Healthtech Brand Reputation

- Event: Techne Summit Alexandria 2026
- When: Sunday, 4 October 2026, 1:10 pm – 2:10 pm (Cairo time, GMT+3)
- Where: Room C - Workshops C, Bibliotheca Alexandrina, Alexandria
- Track: Healthtech
- Page: https://techne-summit-concept.pages.dev/agenda/tech-pr-101-how-to-maintain-healthtech-brand-reputation
- Calendar: https://techne-summit-concept.pages.dev/agenda/tech-pr-101-how-to-maintain-healthtech-brand-reputation.ics

In the healthtech space, trust is your most valuable asset. When a single crisis can impact patient confidence and brand equity, proactive reputation management becomes a strategic necessity. This workshop provides a comprehensive framework for safeguarding your brand’s integrity in a digital-first environment. From navigating sensitive communication during service disruptions to turning transparent PR into a growth engine, participants will learn how to build a resilient reputation strategy.

## Speakers

- [Menna El Husseiny](https://techne-summit-concept.pages.dev/speakers/menna-el-husseiny.md), Marketing Communication & PR Manager, Vezeeta