# Marketing in Sports: From Fan Insights to Campaigns That Actually Work

- Event: Techne Summit Alexandria 2026
- When: Saturday, 3 October 2026, 8:05 pm – 8:20 pm (Cairo time, GMT+3)
- Where: Small Theater, Bibliotheca Alexandrina, Alexandria
- Track: E-Sports
- Page: https://techne-summit-concept.pages.dev/agenda/marketing-in-sports-from-fan-insights-to-campaigns-that-actually-work
- Calendar: https://techne-summit-concept.pages.dev/agenda/marketing-in-sports-from-fan-insights-to-campaigns-that-actually-work.ics

A hands-on session where participants work through a full sports marketing campaign — fan personas, campaign briefs, channel strategy, and ROI measurement — using real Egyptian and MENA case studies.

## Speakers

- Ahmed Abozahra, Board member Olympi SC (Moderator)
- [Abdelhamid Dessouky](https://techne-summit-concept.pages.dev/speakers/abdelhamid-dessouky.md), Senior Marketing Manager, Nawah scientific