9:00 pm
Alexandria · E-Sports
Marketing in Sports: From Fan Insights to Campaigns That Actually Work
Saturday 3 October · 8:05 pm – 8:20 pm
A hands-on session where participants work through a full sports marketing campaign — fan personas, campaign briefs, channel strategy, and ROI measurement — using real Egyptian and MENA case studies.
With
Abdelhamid Dessouky Senior Marketing Manager, Nawah scientific