# How to Keep it Reel!

- Event: Techne Summit Alexandria 2026
- When: Sunday, 4 October 2026, 4:40 pm – 5:40 pm (Cairo time, GMT+3)
- Where: Room C - Workshops C, Bibliotheca Alexandrina, Alexandria
- Track: Creative Economy
- Page: https://techne-summit-concept.pages.dev/agenda/how-to-keep-it-reel
- Calendar: https://techne-summit-concept.pages.dev/agenda/how-to-keep-it-reel.ics

Creative ideas are most effective when backed by strategic thinking. This workshop demonstrates how customer insights, market trends, and business objectives can inspire campaigns that are both innovative and commercially successful.

## Speakers

- [Malak Gomaa](https://techne-summit-concept.pages.dev/speakers/malak-gomaa.md), Digital Creative Director, Tarek Nour Partners