# From POC to Contract: Fixing the Startup-Corporate Sales Cycle

- Event: Techne Summit Alexandria 2026
- When: Sunday, 4 October 2026, 2:30 pm – 3:15 pm (Cairo time, GMT+3)
- Where: The Great Hall, Bibliotheca Alexandrina, Alexandria
- Track: Corporate Innovation
- Page: https://techne-summit-concept.pages.dev/agenda/from-poc-to-contract-fixing-the-startup-corporate-sales-cycle
- Calendar: https://techne-summit-concept.pages.dev/agenda/from-poc-to-contract-fixing-the-startup-corporate-sales-cycle.ics

One of the biggest complaints from MENA startups is that corporate partnerships get stuck in endless proof-of-concept loops that never convert. This panel brings together startup founders and corporate procurement leaders to diagnose why this happens and design faster, fairer pathways from pilot to purchase.

## Speakers

- Gehad abdallah, Program Manager, Plug and Play (Moderator)
- [Mohanned El Gohary](https://techne-summit-concept.pages.dev/speakers/mohanned-el-gohary.md), Customer Excellence & Capability Building Lead, Novartis
- [Ahmed Mokhtar](https://techne-summit-concept.pages.dev/speakers/ahmed-mokhtar.md), Innovation COnsultant
- [Amr Abodraiaa](https://techne-summit-concept.pages.dev/speakers/amr-abodraiaa.md), CEO, Rology
- [Samar Refaat](https://techne-summit-concept.pages.dev/speakers/samar-refaat.md), Head of Fintech & Startups Partnerships Digital Banking Innovation & Retail Support, Saib Bank