# From Digital Adoption to Customer Loyalty: Rethinking Banking Engagement

- Event: Techne Summit Cairo 2026
- When: Sunday, 27 September 2026, 5:45 pm – 6:30 pm (Cairo time, GMT+3)
- Where: Ghurnata - Andalus Stage, Ghurnata, Cairo
- Track: Corporate Innovation
- Page: https://techne-summit-concept.pages.dev/agenda/from-digital-adoption-to-customer-loyalty-rethinking-banking-engagemen
- Calendar: https://techne-summit-concept.pages.dev/agenda/from-digital-adoption-to-customer-loyalty-rethinking-banking-engagemen.ics

Launching a digital product is only the beginning. Banks must understand how to drive adoption, create ongoing engagement, and ultimately turn digital interactions into customer loyalty. This panel examines the intersection of technology, marketing, data, and customer experience, and how banks can build digital journeys that keep customers engaged.

## Speakers

- [Marwa Abouelseoud](https://techne-summit-concept.pages.dev/speakers/marwa-abouelseoud.md), General Manager o fAlexandria Angels (Moderator)
- [Mustafa Ramzi](https://techne-summit-concept.pages.dev/speakers/mustafa-ramzi.md), Head of Retail Banking & Wealth Management, Emirates NBD Egypt
- [Aya Khalil](https://techne-summit-concept.pages.dev/speakers/aya-khalil.md), Director of Marketing, PR & Events, Emirates NBD Egypt
- [Haitham Aboulfotouh](https://techne-summit-concept.pages.dev/speakers/haitham-aboulfotouh.md), Head of Digital Banking & alternative channels, Emirates NBD Egypt
- [Hoda Kassem](https://techne-summit-concept.pages.dev/speakers/hoda-kassem.md), Head of Operations Division, Emirates NBD Egypt