# Effective Marketing Campaigns

- Event: Techne Summit Alexandria 2026
- When: Sunday, 4 October 2026, 5:50 pm – 6:50 pm (Cairo time, GMT+3)
- Where: Auditorium - Workshops B, Bibliotheca Alexandrina, Alexandria
- Track: Creative Economy
- Page: https://techne-summit-concept.pages.dev/agenda/effective-marketing-campaigns
- Calendar: https://techne-summit-concept.pages.dev/agenda/effective-marketing-campaigns.ics

Effective Marketing Campaigns is a practical workshop that guides participants through the complete marketing campaign lifecycle—from defining business and marketing objectives to planning, execution, and performance evaluation. Participants will gain practical tools to develop effective strategies, collaborate with agencies, and deliver measurable marketing results that support business objectives.

## Speakers

- [Osman Badran](https://techne-summit-concept.pages.dev/speakers/osman-badran.md), Co-Founder & Managing director, Ads From Earth
- [Hussam Moro](https://techne-summit-concept.pages.dev/speakers/hussam-moro.md), Co-founder & Chief Creative Officer, Ads From Earth