# Culture as a Strategy: From Employee Experience to Business Performance

- Event: Techne Summit Cairo 2026
- When: Saturday, 26 September 2026, 3:30 pm – 3:45 pm (Cairo time, GMT+3)
- Where: Ghurnata - Terrace Stage, Ghurnata, Cairo
- Track: Capital & Growth
- Page: https://techne-summit-concept.pages.dev/agenda/culture-as-a-strategy-from-employee-experience-to-business-performance
- Calendar: https://techne-summit-concept.pages.dev/agenda/culture-as-a-strategy-from-employee-experience-to-business-performance.ics

What happens when culture moves beyond being an HR initiative and becomes part of how a business actually operates?
This fireside chat explores how intentional culture can shape leadership, innovation, growth, and retention. Through real regional examples and an open conversation, we’ll unpack how culture is built through everyday leadership behaviors, communication, rituals, systems, and the employee experience.
From the way organizations lead and communicate to how people experience the workplace every day, the conversation will explore what it takes to build a culture that powers business performance from within.

## Speakers

- [Heba Ayad](https://techne-summit-concept.pages.dev/speakers/heba-ayad.md), Founder & Managing Partner, Talent 360 ME (Moderator)
- [Ibrahim Mohamed Naguib](https://techne-summit-concept.pages.dev/speakers/ibrahim-mohamed-naguib.md), Managing Director, Great Place To Work - Egypt