# Communicate to Grow: A Strategic PR & Communications Playbook

- Event: Techne Summit Alexandria 2026
- When: Monday, 5 October 2026, 3:30 pm – 4:30 pm (Cairo time, GMT+3)
- Where: Room C - Workshops C, Bibliotheca Alexandrina, Alexandria
- Track: Creative Economy & Heritage
- Page: https://techne-summit-concept.pages.dev/agenda/communicate-to-grow-a-strategic-pr-and-communications-playbook
- Calendar: https://techne-summit-concept.pages.dev/agenda/communicate-to-grow-a-strategic-pr-and-communications-playbook.ics

Great businesses don't grow on great products alone—they grow through clear communication and strong relationships. This workshop explores how founders and business leaders can develop a strategic communications approach that strengthens their reputation, builds credibility, and creates meaningful visibility. Participants will learn how to align their messaging, engage the right audiences, and use PR as a long-term business growth tool.

## Speakers

- [Mohamed Gamal](https://techne-summit-concept.pages.dev/speakers/mohamed-gamal.md), Group PR Manager, Al Salem Holding