# Business Transformation: Reshaping Your Company Before the Market Forces You

- Event: Techne Summit Alexandria 2026
- When: Saturday, 3 October 2026, 7:50 pm – 8:50 pm (Cairo time, GMT+3)
- Where: Lecture Room, Bibliotheca Alexandrina, Alexandria
- Track: Startup Innovation
- Page: https://techne-summit-concept.pages.dev/agenda/business-transformation-reshaping-your-company-before-the-market-force
- Calendar: https://techne-summit-concept.pages.dev/agenda/business-transformation-reshaping-your-company-before-the-market-force.ics

Markets evolve faster than ever, and businesses that wait to adapt risk falling behind. Discover practical strategies to transform your business, build resilience, and create a growth-driven organization that stays ahead of disruption instead of reacting to it.

## Speakers

- [Medhat Yassin](https://techne-summit-concept.pages.dev/speakers/medhat-yassin.md), Vice Chairman, Mori International