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PRODID:-//Techne Summit//Agenda//EN
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X-WR-CALNAME:Brand Building in a Performance-Obsessed World
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UID:e334b0d1cfd619eab47550c3ac195eb9@technesummit.com
DTSTAMP:20260926T161500Z
DTSTART:20260926T161500Z
DTEND:20260926T170000Z
SUMMARY:Brand Building in a Performance-Obsessed World
LOCATION:Ghurnata - Terrace Stage\, Ghurnata\, Cairo
DESCRIPTION:With Medhat Yassin\, Abdel-Azim Osman\, Hesham Hamed\, Nelly 
 Mahmoud\, Shereen Aggour.\n\nAs marketing budgets face greater scrutiny\,
  there is a growing tension across MENA between brand-building investment
  and short-term performance marketing. This panel features CMOs who have 
 navigated this tension successfully\, arguing for the long-term value of 
 brand equity while delivering the short-term numbers their organizations 
 demand. A session for marketing leaders fighting to protect brand investm
 ent in a results-driven culture.\n\nhttps://techne-summit-concept.pages.d
 ev/agenda/brand-building-in-a-performance-obsessed-world
URL:https://techne-summit-concept.pages.dev/agenda/brand-building-in-a-pe
 rformance-obsessed-world
CATEGORIES:Creative Economy & Heritage
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