BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Techne Summit//Agenda//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Beyond the Game: From Attention to Action
BEGIN:VEVENT
UID:c01883fb2751bf55d85cc08f8535c6e5@technesummit.com
DTSTAMP:20261003T133000Z
DTSTART:20261003T133000Z
DTEND:20261003T143000Z
SUMMARY:Beyond the Game: From Attention to Action
LOCATION:Room C - Workshops C\, Bibliotheca Alexandrina\, Alexandria
DESCRIPTION:With Abdelhamid Dessouky.\n\nSports\, health\, and wellness a
 re ultimately about people\; what motivates them\, what holds them back\,
  and what keeps them engaged.\nThis interactive workshop explores how bra
 nds can better understand their audiences and create experiences that del
 iver real value\, helping people participate\, stay motivated\, build hea
 lthier habits\, and develop stronger connections with brands and communit
 ies.\nDrawing on insights from sports\, wellness\, healthcare\, and consu
 mer behavior\, the session looks beyond traditional marketing to explore 
 the full journey from interest to action\, experience\, habit\, and loyal
 ty.\nParticipants will leave with a practical framework for designing exp
 eriences that are not only good for business\, but genuinely meaningful f
 or the people they serve.\n\nhttps://techne-summit-concept.pages.dev/agen
 da/beyond-the-game-from-attention-to-action
URL:https://techne-summit-concept.pages.dev/agenda/beyond-the-game-from-a
 ttention-to-action
CATEGORIES:E-Sports
END:VEVENT
END:VCALENDAR