# Beyond the Game: Business Development in the Sports Industry

- Event: Techne Summit Cairo 2026
- When: Sunday, 27 September 2026, 2:00 pm – 3:00 pm (Cairo time, GMT+3)
- Where: Ghurnata - Workshops B, Ghurnata, Cairo
- Track: Creative Economy & Heritage
- Page: https://techne-summit-concept.pages.dev/agenda/beyond-the-game-business-development-in-the-sports-industry
- Calendar: https://techne-summit-concept.pages.dev/agenda/beyond-the-game-business-development-in-the-sports-industry.ics

exploring how opportunities are created partnerships are built and businesses grow within the fast moving world of sports

## Speakers

- [Heba Adly](https://techne-summit-concept.pages.dev/speakers/heba-adly.md), Head of business development, El Qalaa El Hamraa