# Beyond Content: How Data & Technology Are Changing the Creative Economy

- Event: Techne Summit Cairo 2026
- When: Saturday, 26 September 2026, 6:30 pm – 7:15 pm (Cairo time, GMT+3)
- Where: Ghurnata - Andalus Stage, Ghurnata, Cairo
- Track: Creative Economy & Heritage
- Page: https://techne-summit-concept.pages.dev/agenda/beyond-content-how-data-and-technology-are-changing-the-creative-econo
- Calendar: https://techne-summit-concept.pages.dev/agenda/beyond-content-how-data-and-technology-are-changing-the-creative-econo.ics

As media and creative businesses become increasingly data-driven, how are brands, agencies, creators, and platforms using technology to create more relevant content, understand audiences, and drive better outcomes?

## Speakers

- [Sherin Wafaai](https://techne-summit-concept.pages.dev/speakers/sherin-wafaai.md), Project Manager & UX Lead, TPP Intelligence (Moderator)
- [Youssef Kamal](https://techne-summit-concept.pages.dev/speakers/youssef-kamal.md), Director of Data, People Of Data
- Islam Adel, CEO & Co-Founder of TPP Group
- [Ahmed Abdelatif](https://techne-summit-concept.pages.dev/speakers/ahmed-abdelatif.md), Digital Infrastructure Development Consultant