4:00 pm
Business Transformation: From Diagnosing the Problem to Driving Growth
Ann Adham 
Medhat Yassin Alexandria · E-Commerce
AI-Powered Commerce: Building the Next Generation of Retail
Saturday 3 October · 3:15 pm – 4:00 pm
Explore how AI is transforming e-commerce operations through smarter fulfillment, demand forecasting, inventory optimization, last-mile delivery, and enhanced customer experiences.
With
Moderator Mostafa Taha Head of Ecommerce, Hayat 
Gohar Said Co-Founder, Suplyd, Suplyd 
Ali Nasser CEO, ShipBlu, ShipBlu 
Amr Fawzi Co-Founder & CEO of GoodsMart 
Mahmoud Elzomor CEO, ILLA 
Seif Ghallab General Manager, Food, Breadfast Next on this stage
Ann Adham Medhat Yassin 5:05 pm
Utilising Data to Enhance Patient Journey While Maintaining Compliance
Ahmed Sharabash 
Hajar Hamza 
Loay El Shawarby 5:45 pm
Defragmenting the most fragmented industry: Uplifting Patient Journeys
Nardeen Magdy 
Ahmed Aly Mostafa 
Haytham Sayed 
Reham Salama El Shinnawy +1