# AI Is Changing Marketing. Strategy Still Wins.

- Event: Techne Summit Alexandria 2026
- When: Sunday, 4 October 2026, 8:15 pm – 9:00 pm (Cairo time, GMT+3)
- Where: The Great Hall, Bibliotheca Alexandrina, Alexandria
- Track: Creative Economy
- Page: https://techne-summit-concept.pages.dev/agenda/ai-is-changing-marketing-strategy-still-wins
- Calendar: https://techne-summit-concept.pages.dev/agenda/ai-is-changing-marketing-strategy-still-wins.ics

AI is transforming how marketers create content, understand audiences, and improve efficiency—but technology alone doesn't build great brands. As AI becomes part of every marketing toolkit, the real advantage lies in combining automation with creativity, customer insight, and strategic thinking. This panel explores how marketing leaders are using AI to create smarter growth without losing the human element.

## Speakers

- Moustapha Zaalouk, Partner & Chief Business Officer, TAC Universe (Moderator)
- [Osman Badran](https://techne-summit-concept.pages.dev/speakers/osman-badran.md), Co-Founder & Managing director, Ads From Earth
- [Hussam Moro](https://techne-summit-concept.pages.dev/speakers/hussam-moro.md), Co-founder & Chief Creative Officer, Ads From Earth
- [Raghda Usama](https://techne-summit-concept.pages.dev/speakers/raghda-usama.md), Brand Communications and Marketing Lead, Deloitte Innovation Hub
- [Sherif Shalaby](https://techne-summit-concept.pages.dev/speakers/sherif-shalaby.md), Co-Founder / CMO, Big Move Agency